1.877.445.7085 / 705.445.7085 contact.col@clairwoodrealestate.com

A picture is worth a thousand words…and may also be worth thousands of dollars if your home is professionally photographed when it goes on the market. Naturally, most people these days search for homes online. They browse through MLS listings and click away through every picture – even before reading about the property descriptions, so the photography quality matters. As all Realtors® know, when homes are professionally photographed, people take notice! There are a lot of things we can DIY when it comes to our homes but trying to get those listing photos done yourself shouldn’t be one of them. Let’s learn more about the benefits of going with the pros when putting your home, cottage or condo on the market: 

1. Keep them looking

When photos capture the warmth, lighting, depth or ambience of a space, we are inclined to keep looking. If they look dark, flat, grainy, blurry, off-centre or just too plain, we’ll move on; we aren’t emotionally invested. Buying a home is an emotional experience, so why not invest in revealing all that’s great about your property both inside and out? Remember, we only get one chance to make a great first impression. 

2. More expansive views

The growing trend of offering 3D home tours, virtual tours and drone photography allows prospective buyers to see and feel the whole home experience. You actually feel like you’re walking through the front door and up the stairs yourself. Drone photography is great for capturing those impressive views, landscapes, and proximity to amenities such as waterfront, green spaces, schools, and so on. 

3. Capturing the details

Professional photographers notice things we don’t and they have the high-tech equipment we don’t. They know about composition, focus, exposure, lighting, angles, balancing, distortion, horizon lines, HDR (High Dynamic Range), and wide angles, just to name a few, and the result is high quality photos that capture more of what’s awesome…and less of what isn’t. 

4. Set the stage

Homes that are professionally staged AND photographed typically sell faster than those that aren’t. People want to see a home that looks elegant, cared for, welcoming and pristine. Even though the staging may not accurately represent what your home used to feel like, it is designed to appeal to the masses and entice buyers. After all, the point of listing a home is to get it sold, preferably quickly and for top dollar, so if staging and professional photography increase those chances, it’s well worth it. 

Listing a property isn’t the same as it was 5 or 10 years ago. Technology (including the Internet, social media, drone photography, virtual tours and videos for example) has drastically changed how a home is marketed. At Clairwood Real Estate, it’s our job to help get that SOLD sign up using the many exciting tools and resources available. Connect with us at 705-445-7085 if you’re looking to buy or sell in the Collingwood, Wasaga Beach, Blue Mountains, Grey County or Meaford area. We can help explain the process of how to best market your home along with which investments will bring you the largest return; we love our jobs and it shows!